you're dead to me.
JOHN V. TREMBLAY
B2B/B2C/H2H (Human 2 Human)
You know all those numbing, ho-hum ads out there?
The writer put their pen down too soon. And cost the client a lot of money.
These days, in this can’t-hear-myself-think marketplace, if your brand is conforming, it’s not warming (hearts, minds, wallets).
See, great ideas – the think part – only happen when you don’t make it about style over substance. When you dig deeper. When you REALLY know your customer.
Copywriting is selling.
(Why doesn't anyone talk about that anymore?)
Damn good writing makes a brand you’d want to have drinks with.
So let’s make your brand the toast of the town.
*Back in the Mad Men days, Doyle Dane Bernbach’s “Think Small” ad for VW proved they thinked before they inked.
Translation: I try to think like Bernbach.
THIS IS WHERE THE "THINK. THEN INK" COMES IN.