You know all those numbing, ho-hum ads out there?

 

The writer put their pen down too soon. And cost the client a lot of money. 

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These days, in this can’t-hear-myself-think marketplace, if your brand is conforming, it’s not warming (hearts, minds, wallets).

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See, great ideas – the think part – only happen when you don’t make it about style over substance. When you dig deeper. When you REALLY know your customer. 

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Copywriting is selling. 

(Why doesn't anyone talk about that anymore?)​

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Damn good writing makes a brand you’d want to have drinks with.

So let’s make your brand the toast of the town.

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*Back in the Mad Men days, Doyle Dane Bernbach’s “Think Small” ad for VW  proved they thinked before they inked. 

Translation: I try to think like Bernbach. 

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